Steve Spence, controlling editor, Car and you will Driver
suggestion is just too silly, as well dumb, too unusual, otherwise also uncommon in these group meetings-everything is approved and you will in writing. The advantage of brainstorming is that you to definitely man or woman’s advice is also ignite fascinating details in other mans heads, in addition to their information can also be cause nonetheless more. However, after-a day later, the second times-the list of ideas was elevated getting scrutiny. Now editorial judgment can start working. Records are dismissed due to the fact unlikely, offensive, wacky, fantastically dull, otherwise a sign regarding a serious need for therapy. Sooner or later, just like the listing is actually winnowed off, the fresh good records will start to shine, and they is talked about for the higher breadth and you can felt having book. Brainstorming is a superb way of delivering publishers away from ruts. It’s easy getting periodicals to carve her avenues and you may supply the same types of issue seasons in and 12 months away. However, subscribers such as for example particular adventure every now and then, some whimsy, a chance to joy more another thing for once. (This inclination demonstrates to you the fresh April Fools’ Date versions you to definitely several magazines upload.) On you to definitely mag where We worked years ago, the latest writers was given